Getting Your Message Across

This is a one-day group course designed to teach you how to communicate confidently and effectively – whatever your circumstances. It will tell you all you need to know about getting your message across: what to say, how to say it and how you should look and sound.

The course gives an insight into how the media works and explores why some people communicate so much better than others. It culminates in practical exercises, in which you will get the chance to interview and be interviewed!

Over the course of the day, you will: 

  • Look at different ways of communicating.
  • Explore the role of the media and the demands of the journalist. 
  • Learn how to identify your key message.
  • Find out what makes a story and how to ‘sell’ it.
  • Learn how to recognise story angles and publicity opportunities.
  • Practice writing press releases, to ensure maximum publicity.
  • Get advice on handling media inquiries.
  • Make the most out of Social Media.
  • Prepare for radio and television interviews.

Finally, you will be interviewed in a mock ‘live studio’ situation:

  • The sympathetic interview (practical exercises, recorded and with feedback).
  • The hostile interview ( practical exercises, recorded and with feedback).


"The courses were presented in a highly interactive way which made them challenging, practical, accessible and enjoyable..."
Loughs Agency

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